Chief Marketer Staff

• DMA Petition Granted by FTC: Effective Date of Abandoned-Call Provision Extended to October

  The Federal Trade Commission has granted a Direct Marketing Association petition and extended the implementation date for the abandoned-call provision

• Letters to the Editor

  : Your sample letter suggests what a smart company might do, but

• Spiegel Enters Chapter 11 Bankruptcy

  The Spiegel Group has filed for bankruptcy, and plans to keep on operating. Spiegel, parent of the Spiegel and Newport News catalogs and the Eddie Bauer

• Phone Marketers Unsure About New FTC Deadlines

  While telemarketing groups welcomed the Federal Trade Commission’s decision late Friday to postpone until Oct. 1 implementation of some parts of its changes

• Mail Stream: A Report on Incoming Direct Mail

  The first Abbey Blessings catalog is positioned for “Celebrating the Spirit in the Everyday” with spiritual and psychological messages, and products such as the “Heart and Cross” ornament.

• List and Database News

  FAO Schwarz Catalog The FAO Schwarz catalog offers new counts for its catalog buyers file. There are now 72,255 last-three-month buyers, 74,368 last-six-month

• Mokrynski & Associates Announces Promotions, New Hires

  Hackensack, NJ-based Mokrynski & Associates has had several employee changes within its Alternate Response Media Division. Dean Barile has been promoted

• Utah Judge Throws Out Anti-Spam Case

  A court in Utah has dismissed a proposed class action suit against Sprint Communications Inc. for sending out unsolicited e-mails, in the first court

• Loose Cannon: They Love to Spy. And it Showed.

  Delta Air Lines is testing a new security system that will categorize every passenger as either green (“Have a nice flight!”), yellow (“Please step over

• PaeTec Communications Selects VeriSign’s Do-Not-Call Service

  PaeTec Communications, Inc. will implement TeleBlock, a call-suppression system from VeriSign Inc.