Chief Marketer Staff

• DraftWorldwide Names Two Senior VPs

  DraftWorldwide Chicago has hired Matthew Wise and Philip Loftus as senior vice presidents and group account directors. Wise was previously general manager

• BOMC Starts up International Club

  Book-of-the-Month Club, has started an International club, reaching four continents and more than 15 countries, according to wire service reports. The

• Investor Takes 6% Share in Sportsman’s Guide

  A private investor said he bought a 6% stake in outdoor gear cataloger Sportsman

• Letters to the Editor

  : Your Delta comments brings full circle the topic of strategic

• USPS Files Customized MarketMail Case With PRC

  The U.S. Postal Service has officially filed its request with the Postal Rate Commission to establish Customized MarketMail, a new category of mail that

• PGA Tour Taps Roska Direct

  The PGA Tour has tapped Roska Direct to create and maintain a consumer database and launch direct marketing services for its members. The budget was not

• Oregon House Passes Medical Privacy Bills

  The Oregon state House of Representatives has passed four bills to ensure the privacy of medical records in the state, according to the Salem Oregon Statesman

• BOMC Starts up International Club

  Book-of-the-Month Club, has started an International club, reaching four continents and more than 15 countries, according to wire service reports. The

• BOMC Starts up International Club

  Book-of-the-Month Club, has started an International club, reaching four continents and more than 15 countries, according to wire service reports. The

• Mail-Well Completes Facility Sales

  Printing firm Mail-Well Inc., has completed the sale of a number of its facilities comprising a portion of its Digital Graphics division. The amount of