Chief Marketer Staff

• List and Database News

  Tax: Federal, State and Local Thomson RIA’s Tax: Federal, State and Local file has new counts and new pricing. These 138,000 executives in the total file

• PMA Debuts Event Marketing Council

  The PMA has launched an Event Marketing Council in response to the increasingly important role event marketing plays in integrated promotion marketing

• Draft Chicago Hires Two Senior VPs

  Draftworldwide Chicago has hired two senior vice president, group account directors. Philip Loftus, 40, will be in charge of the Masterfoods account responsible

• Industry Association Members Worry About War’s Impact

  Members of the Direct Marketing Association (DMA) and the Electronic Retailing Association (ERA) are bracing for the impact of the war in Iraq on the

• Chock Full O’Nuts In the Market For a New Jingle

  Everybody sing. Chock Full o’nuts is giving aspiring singers a chance to tune their vocal chords by coming up with a creative rendition of the famous

• General Mills Sales Up 11 Percent

  General Mills posted an 11-percent increase in net sales to $2.65 billion for third-quarter fiscal 2003. Mills credits lower promotional spending, pricing,

• HUNGRY-MAN AND “KING OF QUEENS” PARTNER IN $7 MILLION SWEEPS

  To celebrate the syndication premiere of “The King of Queens” this fall and the 30th anniversary of Hungry-Man foods, Sony Pictures Television and Pinnacle

• War Prompts Brand Boycott

  Icon brands including McDonald’s, Philip Morris, Texaco, Gap, Starbucks, Nike and Disneyland are the target of Boycott Brand America, an anti-war demonstration

• EXECUTIVE HEADS ROLL AT KMART

  Bankrupt Kmart Corp. is biting into the executive ranks with its latest round of job cuts, including laying off Steve Fueling, senior vp-marketing and

• Americans Say Businesses Not Careful About Privacy: Study

  Nearly two-thirds of Americans believe that consumers have lost control over how their personal information is collected and used by companies, according