Chief Marketer Staff

• Telemarketing Guru Lee Van Vechten Dies

  Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices

• Letter to the Editor

  : I just read your article – They Love to Spy. And It Showed. My first

• Nick Secures $25 Million In Partners For “Dora” Tour

  Nickelodeon next month kicks off its first stage tour for “Dora the Explorer” with more than $25 million in promotional support from Procter & Gamble’s

• HUNGRY-MAN AND “KING OF QUEENS” PARTNER IN $7 MILLION SWEEPS

  To celebrate the syndication premiere of “The King of Queens” this fall and the 30th anniversary of Hungry-Man foods, Sony Pictures Television and Pinnacle

• War Prompts Brand Boycott

  Icon brands including McDonald’s, Philip Morris, Texaco, Gap, Starbucks, Nike and Disneyland are the target of Boycott Brand America, an anti-war demonstration

• General Mills Sales Up 11 Percent

  General Mills posted an 11-percent increase in net sales to $2.65 billion for third-quarter fiscal 2003. Mills credits lower promotional spending, pricing,

• LIVE FROM PMA: BRAWNY MAN TAKES SUPER REGGIE

  The “Do you know a Brawny Man?” campaign by DVC Worldwide for Georgia-Pacific was honored with the Promotion Marketing Association’s Super Reggie last

• EXECUTIVE HEADS ROLL AT KMART

  Bankrupt Kmart Corp. is biting into the executive ranks with its latest round of job cuts, including laying off Steve Fueling, senior vp-marketing and

• List and Database News

  Premier Executives at-Home Address A 17.2-million-name file identifies executives who respond to business direct mail from their home address. The source

• USA Interactive Acquires Travel Site Expedia

  USA Interactive has acquired the remaining shares of Expedia it does not already own in a stock-for-stock transaction, valued at $3.3 billion. Under the