Chief Marketer Staff

• DMA Reinstates International Pavilion at Annual Conference

  The Direct Marketing Association has reversed a decision it made earlier this year, and will feature an International Pavilion at its fall conference.

• Koppel Resigns as President of PC Connection

  Kenneth Koppel has stepped down from his position as president of PC Connection, Inc. for personal reasons, the company announced. Patricia Gallup, the

• Neal Named Chief Marketing Officer at Marsh

  Marsh Inc. has appointed Donald Neal as senior vice president and chief marketing officer of the firm

• J.Crew Direct Sales Decline for Quarter and Year

  J.Crew Group Inc. reported a 6.2% decline in net sales for its direct division for the fourth quarter ended February 1, and a 4% decline for the 2002

• Folgers Debuts Cappuccino

  In keeping with the trend in a growing creamy coffee segment, Folgers has introduced Cappuccino. The coffee began appearing this month in retail outlets

• ERA CEO Meyers Resigns

  Electronic Retailing Association CEO Elissa Matulis Myers resigned on Wednesday. Barbara Tulipane, executive vice president of the Arlington, VA-based

• PMA Debuts Event Marketing Council

  The PMA has launched an Event Marketing Council in response to the increasingly important role event marketing plays in integrated promotion marketing

• Draft Chicago Hires Two Senior VPs

  Draftworldwide Chicago has hired two senior vice president, group account directors. Philip Loftus, 40, will be in charge of the Masterfoods account responsible

• Tobacco Marketers Fight Justice Department, Counterfeiters

  Five top tobacco companies are expected to file a joint motion next fall to dismiss conspiracy charges made by the Department of Justice three and a half

• Letter to the Editor

  : I just read your article – They Love to Spy. And It Showed. My first