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Chief Marketer Staff

  • Agencies

    Here Come the Social-lists

    A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be

  • Agencies

    Anaheim? They’ve Got an App for That

    The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications

  • Agencies

    Data Can Be Sexy

    There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But

  • Data & Analytics

    Become Invulnerable

    As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

  • A Light Snac for Dumb Phones

    Smartphones get all the coverage, but about 82% of the mobile phones in use today are feature phones. They can connect to the Web with a data plan, but

  • Super Bowl’s Broken Field

    In the run-up to Super Bowl XLIV, the marketing news is as much about which brands are not taking the field on Super Sunday. While ad prices dipped for

  • Open Rates Rise: Epsilon

    E-mail marketers’ average click and open rates in the third quarter of 2009 edged up over the same period in 2008, according to a recent study by Epsilon.

  • Engage Customers, Or Else

    AOL made an announcement recently about its enhanced whitelist (EWL) an internal list of low-spam-complaint mailers whose messages are delivered with

  • Agencies

    Off the Meter

    When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct

  • Matchbacks Made Easy

    Both traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked