Chief Marketer Staff

• Should You Wish Upon a Star?

  Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there’s a reason why athletes

• Late Night Brand Bungling

  IF YOU WANT TO SEE A GREAT EXAMPLE of how to completely ruin your brand positioning, turn your dial to NBC. Until the early 1990s, the Peacock Network

• RIGHT LOCATION, WRONG DEMOGRAPHIC

  Give Sears an for targeting me with an e-mail based on my zip code, but the offer is a bust unless they think I’ve wasted precious time at the gym. Sears

• Fuzz Buzz

  The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message

• Are celebrity endorsements a sound idea, or not worth the hassle?

  Interbrand annually ranks in the top 100 global brands. Here’s their top 10 in descending order from 2009: Disney, Intel, Toyota, Google, McDonald’s,

• Perking Up for the Pop Up Experience

  Pop-up shops have redefined the notion of when and where a sale can be made These temporary spaces not only deliver an element of surprise just by their

• Giving on the Go

  Have you given a donation via your mobile device to benefit Haitian relief? YES 18% NO, but I’ve donated through other means 40% No, I haven’t made a

• Q&A: Sears Takes the Amazon Route

  Retailer Sears is remaking itself for the 21st century. That’s no mean feat for a 124-year-old brand that helped found catalog sales, but Sears Holdings

• Drawing Crowds

  If you’re not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore’s word for it: Online

• Climb on the Bing Bus

  PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into