Chief Marketer Staff

• Are celebrity endorsements a sound idea, or not worth the hassle?

  Interbrand annually ranks in the top 100 global brands. Here’s their top 10 in descending order from 2009: Disney, Intel, Toyota, Google, McDonald’s,

• Perking Up for the Pop Up Experience

  Pop-up shops have redefined the notion of when and where a sale can be made These temporary spaces not only deliver an element of surprise just by their

• Giving on the Go

  Have you given a donation via your mobile device to benefit Haitian relief? YES 18% NO, but I’ve donated through other means 40% No, I haven’t made a

• Q&A: Sears Takes the Amazon Route

  Retailer Sears is remaking itself for the 21st century. That’s no mean feat for a 124-year-old brand that helped found catalog sales, but Sears Holdings

• Drawing Crowds

  If you’re not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore’s word for it: Online

• Climb on the Bing Bus

  PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into

• Walmart’s Parading Pet Promo

  Hasbro’s Littlest Pet Shop is running a promotion in February that would be any brand marketer’s dream. In February, kids waving flags will parade through

• Do You Groupon?

  If you haven’t discovered Groupon.com yet, check it out It’s a site that puts a new spin on coupons, offering a different discount each day specific to

• DOCKER’S SMART (PHONE) SUPER STRATEGY

  Dockers has found a new use for a popular music identifying technology. The technology, Shazam, was developed for smartphones to let users identify music

• Agencies

  No Bully Pulpits Here

  A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas