Author

Chief Marketer Staff

  • Short Cuts

    The Direct Marketing Association’s Financial Services Council has given the Hartford Financial Services Group Inc. its Company of the Year award.

  • Agencies

    E-DONORS MAKE THE A-LIST

    The American Diabetes Association, which first tested e-mail last year, was so buoyed by the results that it now sees e-mail as the future. The tests

  • Agencies

    Putman Media Cuts Renewal Costs 20%

    Interactive voice messaging (IVM) helped Putman Media Inc. save $1 to $1.25 per renewal in a recent campaign, a 20% savings over its traditional live

  • Agencies

    Cracker Jack strikes out

    In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

  • Agencies

    HULKamotions

    If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

  • Agencies

    DIRECT listline

    NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

  • Agencies

    Artexpo’s Mailings Hit Big

    Fine art was a hard sell after the attacks of Sept. 11, and attendance at the 2002 Artexpo showed: The art show drew significantly below the 43,000 combined

  • New Products and Services

    PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through

  • Branding Exclusivity

    The stagnant economy didn’t stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose

  • Agencies

    Novartis Saves $122,000 on Sample Mailing

    A mail package redesign helped Novartis Pharmaceuticals save $122,000 in postage expenses and overcome lingering concerns about possible anthrax threats