Chief Marketer Staff

• SITE Unseen

  Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

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  When You Know It’s Time to Go

  Toni, the vice president of marketing communications at a large nonprofit, enjoyed the support of her boss, the organization’s president. He gave her

• Introductory Offer

  Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling

• One-way street

  Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

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  letters to the editor

  SUBS(TITUTE) OFFER Herschell Gordon Lewis’ Bonfire of the Vanity (Curmudgeon-at-Large, March 1) really hit home. After many years as a single-copy reader,

• SEC Eyes AOL Ad Deal

  The Securities and Exchange Commission is contesting $400 million in ad revenue reported by AOL, according to the annual 10K report filed by AOL Time

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  Instrument Firm Scuttles Mail for Web

  Industrial instrument manufacturer General Monitors has sworn off traditional direct marketing in favor of a completely Web-based approach, boosting its

• USPS Posts $1.65 Billion Income for Fiscal Year to Date

  The U.S. Postal Service reported net income of $1.65 billion for its fiscal year that began Sept. 30, up from a net loss of $1.95 billion last year. Revenue

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  ALL THAT Jazz

  How might Al Franken’s self-help guru/alter ego Stuart Smalley describe Chicago Direct Marketing Days 2003? It’s good enough, it’s smart enough, and doggone

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  Walk like a Winner

  In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in