Chief Marketer Staff

• Back on Track

  It was miniscule, but it was an increase at least. Spending on sponsorships by North American companies rose a little more than 1 percent to $9.4 billion

• Agencies

  E-DONORS MAKE THE A-LIST

  The American Diabetes Association, which first tested e-mail last year, was so buoyed by the results that it now sees e-mail as the future. The tests

• VNU Shutters Point of Purchase Magazine

  VNU Business Publications is closing its trade magazine Point of Purchase and has terminated the majority of employees working on the title. The May issue

• Lowe and DraftWorldwide Join Forces

  While they’re taking pains to emphasize that it’s not a merger, sister agencies Lowe & Partners Worldwide and DraftWorldwide are realigning their global

• Top of the Class

  While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

• Agencies

  Mutually Beneficial

  Stuart Larkins, vice president of partner services at network affiliate provider Performics Inc., Chicago, discusses affiliate marketing. DIRECT: Why

• Alternate Marketing Networks Posts Loss

  Alternate Marketing Networks Inc. reported a net loss of $38,990 for the fourth quarter, down from net income of $33,137 the year before. Net sales for

• Fresh POP-ed

  It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news.

• Agencies

  Brands Beware

  There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

• Avon Taps Events and Promotions to Recruit New Sales Reps

  Avon Taps Events and Promotions to Recruit New Sales Reps Avon plans to use events, promotions and other marketing tactics to launch a new brand and a