Chief Marketer Staff

• Short Cuts

  Astea International Inc., Horsham, PA, has appointed Marikit Klein-Smith to vice president of marketing. Klein-Smith had most recently worked as a strategic

• Concepts Direct Disbands Strategic Alternatives Committee

  Both members of a committee created to explore strategic alternatives for Concepts Direct Inc. have recommended that the committee be disbanded, according

• AOL Files Lawsuits Against Five Alleged Spammers

  America Online Inc. has filed five separate lawsuits, against more than a dozen different companies and individuals, in an effort to reduce unwanted e-mail

• Blair Corp. Names Craig Johnson Chairman

  Blair Corp., Warren, PA, has appointed Craig N. Johnson, currently on its board of directors, chairman of the board. Michael A. Schuler, president and

• Live From CADM: Getting Personal with CRM

  According to Ed Bachrach, CRM started at his company in the late 1890s when his grandfather visited farmers to give gifts to their wives and encourage

• Catalina Marketing Hurt by Decline in Promotion Spending

  Catalina Marketing has revised downward its fourth quarter earnings guidance in part due to a decline in promotional spending by its marketing clients.

• Mail Stream: A Report on Incoming Direct Mail

  International Masters Publisher’s launches a new club that delves into the stories behind famous photos. In another mailing, Mothers Against Drunk Driving gives a photo album freeemium.

• Live from Chicago: Draft Tops Tempo Awards

  DraftWorldwide Chicago won 22 Tempo awards including including 11 first place prizes and the coveted Past Presidents’ and Gondelman trophies. The awards

• CRM Systems Developer Cegedim to Acquire Synavant

  Groupe Cegedim SA, a provider of customer relationship management (CRM) solutions for the pharmaceutical industry, will acquire interactive health care

• Live from CADM: U.S. Catches on to Mobile Phone Marketing

  Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons