Chief Marketer Staff
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Worldata Introduces GMR Magazine Subscriber List
Worldata, Boca Raton, FL, is the list manager for GMR Magazine
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FAO Inc. Runs into Trouble Emerging From Chapter 11
FAO Inc.’s efforts to emerge from Chapter 11 bankruptcy protection on April 18 hit a substantial obstacle when investors withdrew their proposed funding.
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Live from CADM: Washington Mutual to Launch Direct Mail Home Equity Program
Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went
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Catalina Marketing Hurt by Decline in Promotion Spending
Catalina Marketing has revised downward its fourth quarter earnings guidance in part due to a decline in promotional spending by its marketing clients.
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Live from CADM: Vendors Tell of CRM Advances
Yes, it was a sales pitch. What else can you call it when people from four technology firms get up on stage and tout the benefits of their CRM systems?
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Live from CADM: U.S. Catches on to Mobile Phone Marketing
Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons
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List and Database News
Green Profit Magazine This new-to-market list identifies 23,688 active subscribers to Green Profit Magazine. Qualified subscribers are buyers and decision-makers
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Live from CADM: Discover Stays in Shape
Discover Financial Services knew that it had to do something new last year to survive in a teeming credit card market. It already had a unique selling
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New Products and Services
Firstprep 7.0: Provides intuitive graphic interface and robust utilities to ease data setup and increase efficiencies of mailing operations– Firstlogic,