Chief Marketer Staff
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NEWS BRIEFS
PEPSI: is launching a vanilla-flavored cola this summer to put pressure on its rival Coca-Cola Co and its Vanilla Coke product, which has sold 90 million
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GENERAL MOTORS LETS CUSTOMERS SLEEP ON IT
Starting today, General Motors will allow prospective buyers to test drive vehicles overnight. Through July, customers will be able to take any GM model
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Catalina Marketing Names Michael Bechtol President and COO
Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role
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FAO Inc. Runs into Trouble Emerging From Chapter 11
FAO Inc.’s efforts to emerge from Chapter 11 bankruptcy protection on April 18 hit a substantial obstacle when investors withdrew their proposed funding.
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Live from CADM: Washington Mutual to Launch Direct Mail Home Equity Program
Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went
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AOL Files Lawsuits Against Five Alleged Spammers
America Online Inc. has filed five separate lawsuits, against more than a dozen different companies and individuals, in an effort to reduce unwanted e-mail
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List and Database News
e-Fishermen E-fishermen use the Internet to communicate, conduct business, gain information and perform transactions. They indicated an interest in fishing
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Short Cuts
Astea International Inc., Horsham, PA, has appointed Marikit Klein-Smith to vice president of marketing. Klein-Smith had most recently worked as a strategic
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BK Drops DraftWorldwide for General Promotions
Burger King Corp. on Monday announced its new lineup of advertising and promotions agencies. As a part the change, BK has dropped DraftWorldwide for promotions,