Chief Marketer Staff

• Loose Cannon: How to Earn a Varsity Letter in DM

  Show me a college student who, without prompting, hankers to be a business-to-business direct marketer and I

• Concepts Direct to Deregister its Stock

  Concepts Direct Inc., a direct marketer of personalized paper products and gift items, plans to deregister its stock. The Longmont, CO-based company said

• Reader’s Digest Posts Loss, Cuts 200 Jobs

  The Reader’s Digest Association, Inc. reported a net loss of $4.6 million for its third quarter, a turnaround from net income of $16.4 million last year.

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• FTC Accuses Firm of Fraudulent Selling

  The Federal Trade Commission has filed a lawsuit against Greeting Cards of America alleging that it sold bogus opportunities. The defendants, which include

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• New Conde Nast Spanish File Managed by 21st Century Marketing

  Conde Nast has created an Ideas Publishing Group Spanish Language Magazines mailing list. The new file is managed by 21st Century Marketing Inc., of Farmingdale,

• Amazon Trims Fulfillment and Marketing Expenses and Loss in First Quarter

  Amazon.com reported sales of $1.08 billion in first quarter 2003, up from $847.4 million in first quarter 2002. The online retailer reduced its net loss

• ADVO to Work with MediaNews Group in Southern California

  ADVO Inc. has teamed up with MediaNews Group, Los Angeles, to create a shared advertising package for the Southern California market. Starting in August,

• ADVO to Work with MediaNews Group in Southern California

  ADVO Inc. has teamed up with MediaNews Group, Los Angeles, to create a shared advertising package for the Southern California market. Starting in August,