Chief Marketer Staff
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BACK-END AND BELOW-THE-LINE SERVICES
BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch
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Malone Advertising creates independent, tech-driven specialist agency
Tech-specialty agency MaloneZeris a combination of former Malone Advertising business units Malone2 Business To Business and Zeris Interactive launched
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PC Mall Boosts First Quarter Revenue
PC Mall roared out of the gate in the first quarter with strong gains in revenue and net income. The Torrance, CA-based computer marketer reported revenue
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Telemarketers Convicted in Florida
Two alleged phone slammers were convicted in federal court in Florida on charges of wire fraud and conspiracy to commit wire fraud. According to wire
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EC Likes Idea of Low-Price Direct Mail Service
The European Commission has given its blessing to the proposed creation of a low-price direct mail service with a guaranteed delivery of five days (not
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Direct Media Wins Hooked on Phonics
The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. It will be managed by Direct Media Inc., Greenwich,
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Short Cuts
ALC Data Management has named Ted Lavoie as analytical services manager. He will develop new initiates in the firm
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How to Keep B-to-B E-mail From Getting Caught in Filters
Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts