Chief Marketer Staff
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Malone Advertising creates independent, tech-driven specialist agency
Tech-specialty agency MaloneZeris a combination of former Malone Advertising business units Malone2 Business To Business and Zeris Interactive launched
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Telemarketers Convicted in Florida
Two alleged phone slammers were convicted in federal court in Florida on charges of wire fraud and conspiracy to commit wire fraud. According to wire
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Direct Media Wins Hooked on Phonics
The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. It will be managed by Direct Media Inc., Greenwich,
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Short Cuts
ALC Data Management has named Ted Lavoie as analytical services manager. He will develop new initiates in the firm
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How to Keep B-to-B E-mail From Getting Caught in Filters
Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts
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Much of Spam Contains False Information: FTC Study
Much of the spam sent over the Internet contains false or misleading information, the Federal Trade Commission found in a study released Tuesday. In a
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Experian Debuts An Old/New Business
Experian has turned its part ownership in Scorex into full ownership and has used it to create a new division
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List and Database News
Compliance Week MetaResposne Group has been named manager of the Compliance Week e-mail subscriber