Chief Marketer Staff

• Nick Pulls in $100 Million in Support of Movie

  Nickelodeon, New York City, has secured more than $100 million in promotional support for the first movie combining two of its TV series. Rugrats Go Wild,

• ClientLogic Wins American Media Files

  American Media Inc. has named ClientLogic Specialists Marketing Services to manage its portfolio of lists. They include: The Star, The National Enquirer,

• Henry Schein Sees Income Jump in First Quarter

  Henry Schein Inc. reported $24.8 million in net income during first quarter, up from $19.7 million a year ago. The dental supply direct marketer’s sales

• Live from Washington: Dueling Agencies Win Awards for Washington Post Creative

  Creative work done for the Washington Post won two gold awards at the MAXI awards presentation in Washington last night. The only strange thing about

• Coke Plays with Summer Packaging, Remixes Sprite

  Coca-Cola plays with packaging for a handful of brands this summer. First up is a POWERade tie-in with Matrix: Reloaded, with a special Matrix flavor

• Correction

  There are 7,000 last-12-month buyers named on the Genuine Collectible Gift Buyers file (List and Database News, May 5).

• Live from Washington: How to Launch a Nonprofit Group

  Anne Chalmers heard about her old friend Marsha Wallen

• McD Packs Bratz Pack, He-Man in Meals

  McDonald’s Corp. last week kicked off a month-long Happy Meal promotion featuring popular children properties The Bratz Pack and He-Man and Masters of

• Live From net.marketing: Low Attendance Is Mixed Blessing for Exhibitors

  The net.marketing conference, thought earlier this year to be able to draw 1,000 attendees, now looks to have hosted a mere 300 or so, according to attendees

• Nextel Chooses TBWA/Chiat/Day New York as Promo Agency

  Nextel Communications Inc. has named TBWA/Chiat/Day New York as its brand and promotions agency replacing Mullen, Wenham, MA. It awarded its direct marketing