Chief Marketer Staff

• List and Database News

  Pennwell’s Canadian Businesses on the Internet Statlistics is now managing this 6,035-name postal file of engineers in the company’s subscriber database

• Agencies

  Product Spending Drop off Continues in 2002: PPAI Study

  Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products

• News Briefs

  GENERAL MILLS TRADEMARK LICENSING: has signed an agreement with gift and plush manufacturer Applause, Woodland Hills, CA, to create and distribute a new

• Unilever Renames Deodorants in Triathlon Deal

  As a part of a three-year licensing deal with the World Triathlon Corp., Unilever’s Degree has renamed five of its SKUs Degree Ironman Protection deodorant.

• InfoUSA Uses DRTV to Sell Mailing Lists

  In a move unusual for the DM industry, information provider InfoUSA will begin selling sales lead and mailing list products via direct response television.

• Quiznos Sub Dresses up 2,000 Stores

  Quiznos Sub, a growing sandwich chain, has planned a number of in-store enhancements to roll out across its more than 2,000 stores this year. The QSR’s

• Essay Contest Kicks Off Harry Potter Campaign

  Harry Potter mania is about to ignite once again as Scholastic rolls out a multi-million dollar campaign this month in advance of the summer release of

• Alloy Buys Student Advantage DM Business for $15.6 Million

  Alloy Inc., has acquired Student Advantage Inc.’s direct subsidiary for about $15.6 million in cash. The subsidiary, OCM (On-Campus Marketing), is a direct

• RealTime Media to Deliver Newsletters to 80,000 Eagles Fans

  The Philadelphia Eagles have signed a three-year agreement with RealTime Media Inc. for the digital promotions and direct marketing agency to develop

• Brookstone Expects to Narrow Loss

  Brookstone, Inc. expects to report a net loss of 76 cents per share for the first quarter, an improvement over as 78 per share last year. The cataloger