Chief Marketer Staff

• Gateway to go the Branded Product Route

  Computer parts and peripheral marketer Gateway Inc. will launch a series of self-branded products during 2003. Gateway’s move follows a very successful

• Alloy Buys Student Advantage DM Business for $15.6 Million

  Alloy Inc., has acquired Student Advantage Inc.’s direct subsidiary for about $15.6 million in cash. The subsidiary, OCM (On-Campus Marketing), is a direct

• RealTime Media to Deliver Newsletters to 80,000 Eagles Fans

  The Philadelphia Eagles have signed a three-year agreement with RealTime Media Inc. for the digital promotions and direct marketing agency to develop

• InfoUSA Uses DRTV to Sell Mailing Lists

  In a move unusual for the DM industry, information provider InfoUSA will begin selling sales lead and mailing list products via direct response television.

• Survey: Marketing Job Prospects Looking Up

  The employment market for advertising and marketing professionals could improve over the next year, according to a new survey. Forty-four percent of advertising

• Short Cut

  Kelvin Taylor has been named president of Milford, OH-based CRM firm Frequency Marketing, Inc. Taylor was previously vice president, customer development.

• Agencies

  Product Spending Drop off Continues in 2002: PPAI Study

  Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products

• News Briefs

  GENERAL MILLS TRADEMARK LICENSING: has signed an agreement with gift and plush manufacturer Applause, Woodland Hills, CA, to create and distribute a new

• KOOL Promo Dangles Pagers

  Brown & Williamson Tobacco has teamed with PageMaster Corp. to offer its KOOL cigarette buyers the chance to redeem coupons for an alphanumeric pager.

• FTC Cracks Down on Do Not Call Registration Scams

  The Federal Trade Commission has filed a complaint against two Web sites claiming to “pre-register” consumers with the FTC’s Do Not Call file. The FTC