Chief Marketer Staff

• Digital

  Chinese Search Engine Baidu Boosts Fortunes In 2009

  Executives at Chinese search firm Baidu are no doubt hoping the Chinese year of the Tiger, which begins Feb. 14, will be as prosperous for the company as the year of the Ox has been.

• Agencies

  USPS Narrows Losses

  The U.S. Postal Service posted a net loss of $297 million for the first quarter, compared to a net loss of $384 million in the prior year.

• Email

  Maintaining High Acquisition ROI in a Down Economy

  The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database.

• Agencies

  Subscription Verification

   

• Email

  Embedded Video in E-Mail Puts Thrillist on Cutting Edge

  Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.

• Agencies

  7-Eleven Gets Game as Pay Window for Virtual Goods

  In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games

• Danica Patrick Designs First Celebrity Hot Wheels Car

  A new edition to the line of Hot Wheels vehicles will make its appearance in October: a car designed by popular racecar driver Danica Patrick

• News Briefs

  GLISSANDRA SKINCARE: www.glissandra.com is giving away one luxury product from its 3-Step Skincare System each week this month to Twitter followers

• Silo-Busting Media Strategy & Allocation in Three Key Steps

  Broken media buying models can sink a brand’s advertising performance. Still, they can run rampant today, even among top brands.

• InfoGroup Takes Loss As Sales Drop

  InfoGroup recorded fourth-quarter sales of $125.8 million, an 11% drop from the $141.9 million it pulled in during fourth-quarter 2008.