Chief Marketer Staff
-
Agencies
USPS Narrows Losses
The U.S. Postal Service posted a net loss of $297 million for the first quarter, compared to a net loss of $384 million in the prior year.
-
Email
Maintaining High Acquisition ROI in a Down Economy
The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database.
-
Email
Embedded Video in E-Mail Puts Thrillist on Cutting Edge
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.
-
Agencies
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
-
Danica Patrick Designs First Celebrity Hot Wheels Car
A new edition to the line of Hot Wheels vehicles will make its appearance in October: a car designed by popular racecar driver Danica Patrick
-
News Briefs
GLISSANDRA SKINCARE: www.glissandra.com is giving away one luxury product from its 3-Step Skincare System each week this month to Twitter followers
-
Silo-Busting Media Strategy & Allocation in Three Key Steps
Broken media buying models can sink a brand’s advertising performance. Still, they can run rampant today, even among top brands.
-
InfoGroup Takes Loss As Sales Drop
InfoGroup recorded fourth-quarter sales of $125.8 million, an 11% drop from the $141.9 million it pulled in during fourth-quarter 2008.