Embedded Video in E-Mail Puts Thrillist on Cutting Edge

Posted on by Chief Marketer Staff

Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.

The Thrillist Web site and its e-newsletters

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