Chief Marketer Staff

• Live from Star Power: Hollywood Talks Up Product Placement

  Hollywood needs Corporate America like never before, Joshua Ravetch of New Line Cinema said last week at the Promotion Marketing Association’s Star Power

• Consumers Find Value Online, But Distrust Copy: Millard

  Most online buyers feel that they get good value from the merchandise they order online. But many are dissatisfied with online product descriptions, according

• Alleged Gotti Lieutenant Arrested in Chanes Scam Case

  A purported member of the Gambino crime family was arrested last week and charged in a $230 million Internet porn scam. Salvatore LoCascio, of Naples,

• Agencies

  L’Oreal Brings 1 Million Garnier Samples to Health Clubs

  L’Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L’Oreal works with the

• Golfsmith Acquires Zevo Golf

  Golfsmith International Inc., a retailer of golf equipment,, has acquired the assets of manufacturer Zevo Golf. The price was not disclosed. Austin, TX-based

• Dialog Group Cuts First-Quarter Loss

  Dialog Group Inc., a CRM service vendor, has reduced its first-quarter loss to $198,293, compared with $897,404 during the same period last year. The

• Reader’s Digest to Offer Bank One Credit Cards

  Reader

• Rubik’s Cube Steps to the Plate with Baseball Tie-In

  The Rubik’s Cube is trying to make a comeback with a new Minor League Baseball sponsorship dubbed “Triple Play.” The former ’80s favorite will try to

• Letters to the Editor

  Outstanding exchanges on the article.

• Christopher Reeve Paralysis Foundation Retains MBS

  The Christopher Reeve Paralysis Foundation, Short Hills, NJ, has retained MBS to provide a variety of marketing services, including donor processing,