Chief Marketer Staff

• Agencies

  Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign

  Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated

• Nissan Signs Up For Eco-Challenge

  Nissan signed on as the presenting sponsor for the international broadcast of Eco-Challenge Fiji, an expedition race. As presenting sponsor, Nissan will

• EBay Tries “Anything” for Loyalty

  EBay has launched Anything Points, a loyalty-marketing program that lets bidders earn currency via promotional partners. Bidders can use Points alone

• Retail Emerges as Top Dog for Loyalty Card Programs

  Retail loyalty cards and programs have moved to the forefront as an aggressive marketing tool, with 82% of consumers participating in some form of loyalty

• Dialog Group Cuts First-Quarter Loss

  Dialog Group Inc., a CRM service vendor, has reduced its first-quarter loss to $198,293, compared with $897,404 during the same period last year. The

• Nike Signs New Star; Reebok Signs Future Star

  Michael Jordan may have hung up his sneakers for the last time but Nike is glomming onto new blood by signing 18-year-old high school basketball star

• FTD Pursuing Possible Sale: Report

  FTD Inc. has hired Goldman Sachs to pursue a possible sale, according to the New York Post. The floral delivery service could bring from $450 million

• Disney Branded Ice Creams Hit the Market

  In a long-term agreement, Disney Consumer Products and Well’s Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products

• Newman’s Own and Kroger to Support Hunger Relief

  The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product

• GUS Sells UK Home Shopping Business

  GUS plc, parent company of data compiler Experian, has sold its home shopping businesses in the UK, Ireland and Sweden, and Reality, its logistics and