Chief Marketer Staff
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Two Firms Agree to Settle Subscriber Lawsuit
Two magazine-subscription firms have agreed to settle a lawsuit filed against them by a consumer. But the deal may collapse if a check is not received
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Nike Signs New Star; Reebok Signs Future Star
Michael Jordan may have hung up his sneakers for the last time but Nike is glomming onto new blood by signing 18-year-old high school basketball star
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Disney Branded Ice Creams Hit the Market
In a long-term agreement, Disney Consumer Products and Well’s Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products
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Newman’s Own and Kroger to Support Hunger Relief
The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product
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FTD Pursuing Possible Sale: Report
FTD Inc. has hired Goldman Sachs to pursue a possible sale, according to the New York Post. The floral delivery service could bring from $450 million
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Rubik’s Cube Steps to the Plate with Baseball Tie-In
The Rubik’s Cube is trying to make a comeback with a new Minor League Baseball sponsorship dubbed “Triple Play.” The former ’80s favorite will try to
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Letters to the Editor
A year ago at the New York Direct Mail Days Conference, Dean Barile of Mokrynski Co. stopped at our exhibit and asked a provocative question: “Why are
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Golfsmith Acquires Zevo Golf
Golfsmith International Inc., a retailer of golf equipment,, has acquired the assets of manufacturer Zevo Golf. The price was not disclosed. Austin, TX-based
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Newman’s Own and Kroger to Support Hunger Relief
The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product