Chief Marketer Staff
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Disney Branded Ice Creams Hit the Market
In a long-term agreement, Disney Consumer Products and Well’s Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products
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Newman’s Own and Kroger to Support Hunger Relief
The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product
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Rubik’s Cube Steps to the Plate with Baseball Tie-In
The Rubik’s Cube is trying to make a comeback with a new Minor League Baseball sponsorship dubbed “Triple Play.” The former ’80s favorite will try to
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Two Firms Agree to Settle Subscriber Lawsuit
Two magazine-subscription firms have agreed to settle a lawsuit filed against them by a consumer. But the deal may collapse if a check is not received
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Newman’s Own and Kroger to Support Hunger Relief
The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product
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Agencies
Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated
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Letters to the Editor
A year ago at the New York Direct Mail Days Conference, Dean Barile of Mokrynski Co. stopped at our exhibit and asked a provocative question: “Why are
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Retail Emerges as Top Dog for Loyalty Card Programs
Retail loyalty cards and programs have moved to the forefront as an aggressive marketing tool, with 82% of consumers participating in some form of loyalty
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News Briefs
MATTEL, INC. AND JONES SODA CO.: have agreed to create a promotional package to include a limited edition Hot Wheels Jones Soda Orange R.V. along with