Chief Marketer Staff
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News Briefs
COCA-COLA FAMILY TRACK WALKS: kicks off before the green flag in the upcoming Daytona 500. Several NASCAR stars will join what is expected to be thousands of fans to walk around the famous racetrack
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Agencies
Tom Curley Joines NewPage As President And CEO
Tom Curley has joined NewPage Corp. as its president and CEO.
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Cobalis Picks Sandino Group To Manage PreHistin DRTV Effort
The Sandino Group will manage a direct response TV campaign promoting PreHistin, an anti-allergy product.
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Good Year For GSI Commerce As Losses Shrink
GSI Commerce, which provides e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer enterprises, generated just over $1 billion in 2009, up from $966.9 million in 2008.
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ComScore Acquires ARSGroup As Sales Grow
Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion for TV and multi-media campaigns.
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InfoGroup Q&A Sheds Light On 2010 Goals
InfoGroup CEO Bill Fairfield expects low-single-digit organic growth for his company in 2010, according to an earnings call transcript. More, including The Thursday Morning Quarterback
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Agencies
IWCO Direct Acquires Transcontinental Direct’s US Operations
IWCO Direct, a direct marketing solutions provider, has inked an agreement to acquire Transcontinental Direct’s US operations.
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Agencies
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Agencies
Loyalty Programs Miss Consumer Connection: CMO Council
Most marketers view loyalty programs as an “essential” piece of the marketing pie
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Agencies
Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars