ComScore Acquires ARSGroup As Sales Grow

Posted on by Chief Marketer Staff

Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion for TV and multi-media campaigns.

ComScore did not reveal the acquisition price, although it did indicate it was an all-cash transaction.

ARSgroup helps advertisers measure, optimize and predict the effectiveness of their advertising messages through its Persuasion methodology. The company

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