Chief Marketer Staff

• Catalog, Internet Sales Up for Chico’s FAS

  First-quarter sales for Chico

• News Briefs

  NIKE: gave 13-year-old soccer phenom Freddy Adu, a member of the U.S. under-17 national team, a $1 million contract. A native of Ghana, Adu became a U.S.

• J. Crew’s Direct Sales Drop as Catalog Pages Circulated Shrinks

  Revenue for apparel marketer J. Crew fell from $167.1 million to $161.5 million during the first quarter of 2003. While comparable store sales dropped

• Burger King Appoints CMO

  Burger King last week tapped Robert Klein, a former chief marketing officer from 7-Eleven as its CMO. Klein fills the post vacated by Chris Clouser who

• PROMO 100 Rankings Posted Sunday at PROMOmagazine.com

  PROMO’s ranking of the top 100 promotion agencies, and a profile of the Agency of the Year, will be posted on the PROMO Web site this Sunday. For the

• E-Mail Open Rates Up in First Quarter 2003 from Fourth Quarter 2002: Study

  E-mail marketers have seen increases in open and click-through rates for their messages, according to a new study. Message open rates rose from 36.4%

• McDonald’s Plans Nemo Tie-In

  McDonald’s is taking its Finding Nemo-themed Happy Meal premiums underwater this summer. As a part of its tie-in with the Disney/Pixar CGI about two fish

• Correction

  In a May 21 article, College TV Network Diversifies, the location of LatCom Communications was misstated. It is based in New York City.

• Yao Ming Follows Through With Coca-Cola Lawsuit

  Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for “spiritual and economic losses” and asking that Coca-China apologize in

• Direct Media Wins Brylane Catalog Buyer Database

  Direct Media Inc. has been named manager of a new database combining the buyer files of several Brylane catalogs. The Brylane database, containing over