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Chief Marketer Staff

  • Agencies

    DIRECT listline

    NEW LISTS Banking IT A 25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers

  • Digging for Sponsors

    Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics

  • INSIGHT FROM IMIwww.imi-research.com

    The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of

  • Agencies

    Getting Up to Dickens With Consumer Data

    For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. On April 30, he drifted off after watching 60

  • Agencies

    Thinking Ahead

    The past has taken over the present. Nostalgia is all the rage. Everywhere you look, something points to the past. Pop culture has become a living museum

  • Agencies

    Cruising Into the Mail Stream

    Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

  • Mother of Invention?

    Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

  • Agencies

    Whatever Happened to Service?

    Ask most folks in the catalog industry what edge catalogs have over retail and they’ll say or If you think about it, convenience is actually a form of

  • Yard Sale

    SNAPPLE is having a yard sale. Through Nov. 30, consumers collect special caps and redeem them at snapple.com for goods and prizes, such as scooters and

  • Marketing Services

    Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth