Chief Marketer Staff

• Agencies

  Getting Up to Dickens With Consumer Data

  For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. On April 30, he drifted off after watching 60

• Agencies

  ATV Mailing Drives Down Costs

  Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

• New and Noteworthy Products

  Office Fun Chicago-based Microthin.com is offering a new mouse pad that companies can use as a promotional item to inform IT departments about their services.

• Agencies

  Whose WORD IS IT ANYWAY?

  The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

• Agency Moves

  Morristown, NJ-based DVC Worldwide tapped Mickey Jardon as executive VP-managing director of its newly created brand DVC Co-Marketing. KK&A, Chicago,

• Agencies

  Pepsi Picks Funnyman

  Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will

• Integration gets Vindication

  Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

• Agencies

  DMers Warned of FCRA Train Wreck

  Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.

• Serving Time

  You can’t get more tongue-in-cheek than a life-size virtual mermaid challenging mallgoers to kiss like a fish. That’s just one of Entertainment Marketing,

• Agencies

  PAGE TURNER

  Sure, it’s easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for