Chief Marketer Staff

• Pushing the Envelope: A Boiling Pot of Stew-art

  A season or two ago on the late, lamented “Buffy the Vampire Slayer,” a character wondered whether Martha Stewart was a demon. “No,” matter-of-factly

• Monster Names Johnson Senior VP

  Carole Johnson has been named senior vice president of marketing for job search site Monster.com. She will oversee all marketing activities, including

• Agencies

  Johnson & Johnson Launches Canadian Beach Patrol

  Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

• Grand Central Transformed into Side Court at Wimbledon

  New York’s Grand Central Terminal will be transformed next month into a tennis club to celebrate the 117th Championships at Wimbledon. The three day event,

• Kellogg’s Promotes Greatest Cities on 40 Million Cereal Boxes

  Kellogg’s is teaming up with American Airlines, Marriott, Expedia and tourism leaders from seven cities around the country for the multi-million dollar

• J.C. Penney Catalog Sales Increase Slightly

  J.C. Penney Company Inc. reported catalog sales up 0.6% for the four weeks ended May 24. The above plan results were primarily the result of better print

• Stewart Scandal Could Hurt Catalog

  Following her recent indictment on charges related to alleged insider trading, Martha Stewart may no longer be the first place consumers turn to for advice

• Spiegel Sales Decrease for Month

  The Spiegel Group posted net sales of $150.9 million for the four weeks ended May 24, an 11% decrease from net sales of $169.9 million for the same period

• Discovery Channel Launches Major Branding Campaign

  The Discovery Channel is hitting the pavement with a street marketing campaign to promote the premiere of its latest special. Walking with Cavemen debuts

• Coca-Cola Names Third Marketing Chief In Three Years

  Daniel Palumbo reemerged this week as Coca-Cola’s new chief marketing officer, less than a week after announcing he was leaving his position as senior