Chief Marketer Staff

• Squeeze Play

  The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.

• Mail Stream: A Report on Incoming Direct Mail

  Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

• Agencies

  Postmodern DM

  There was a time, not so long ago, when even a schoolchild could tell the difference between direct response and general advertising. DR ads tended to

• Agencies

  Topbulb Turns On New Catalog

  This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company’s first consumer catalog. Overall, 100,000 copies of the

• Agencies

  CORRECTION

  The wrong photograph ran with an item that reported David Florence’s appointment as president/COO of Draft Inc. (Direct Timeline, June). The individual

• Agencies

  Rising Sum

  Asian Americans have one of the highest levels of education of any demographic in the United States and the highest median level of household income on

• Brands at the Crossroads

  On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

• Agencies

  New and Improved

  What do most catalogers want when they start prospecting? Lists of look-alike consumers who have bought similar items from catalogs. But Rodale Inc. argues

• Agencies

  T-Mobile a Hit With TLC Campaign

  T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

• Acquisitions

  INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider