Chief Marketer Staff

• Agencies

  Fingerhut Changes Name to Bluestem Brands

  Fingerhut Direct Marketing Inc. has changed its corporate name to Bluestem Brands, Inc. The renaming of the company signifies the company’s progression from a catalog company to a multiple brand, multichannel retailer.

• Campbell Soup Overhauls Condensed Soup Business

  Beginning this summer and into next year, consumers shopping at grocery stores will encounter a new experience in the soup isle

• HomeAway.com Super Bowl Campaign Plays Out beyond End Zone

  Several large brands got publicity for riding the bench at this year’s Super Bowl. But at least one small company—and its agency—thought it a worthwhile risk to spend big bucks

• News Briefs

  TIDE: is offering complimentary laundry services to Team USA families at its Tide plus Febreze Freshness Sport Laundry Center located at the P&G Family Home in Vancouver

• Consumer Media Consumption will Splinter by 2015: Report

  By 2015, consumers will have morphed their media use into four scenarios that align with their attention spans, personal tastes, information needs and technological savvy

• GMR Marketing Expands to Spain in Merger with Delfin

  GMR Marketing and Delfin Integrated Marketing—two agencies within Omnicom’s Radiate Group—have merged. The merger expands GMR’s global capabilities to include Delfin’s four offices

• Agencies

  Women Game but Won’t Pay: Survey

  Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.

• Jay Schwedelson Takes CEO, President Roles At Worldata

  Jay Schwedelson, formerly corporate VP of list firm Worldata, has become president and CEO of the Worldata Group of companies.

• Accent Marketing Names Steve Tinlin President of Performance Marketing

  Accent Marketing Services, has named Steve Tinlin president of the company’s performance marketing business unit.

• Custom Toll Free Acquires Venturis Systems

  Rugly Holdings, Inc., the parent company of Custom Toll Free, has acquired the assets of Venturis Systems, Inc.,