Chief Marketer Staff

• Stetson Ties Virtual Manhunt Game to FX Series Debut

  Classic American clothing maker Stetson is capitalizing on the potential buzz it may get from featuring prominently in a new TV drama on the FX cable network, with an interactive game that sends players on a Web-based manhunt

• Spending on Digital Out-of-Home to Grow 9.4% through 2014

  Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion

• News Briefs

  THE INTERACTIVE ADVERTISING BUREAU: has released the “An Interactive Television Advertising Overview,” the latest in its series of comprehensive platform status reports aimed at educating marketers

• Online Marketer A “Hot Husband” Finalist

  Lock up your downloads! Paul Ten Haken, president of online marketing firm Click Rain, has been named a finalist in Redbook magazine

• EE Times Picks Omeda For Database, E-mail Services

  EE Times Group, a media and marketing services firm that specializes in the electronics industry, has chosen Omeda to provide database management and e-mail deployment services.

• Cost Cutting Saves Valassis After Revenue Drops In 2009

  Valassis generated fourth quarter revenue of $605 million, down 3.4% from the $626.3 million it pulled in a year ago.

• Agencies

  USPS To Run Summer Postage Sale Again

  The U.S. Postal Service is planning to run a summer sale on standard mail letters and flats postage just as it did last year.

• Agencies

  Corona Extra to be Premiere Partner of ATP World Tour

  Corona Extra has signed a deal to become the new global premiere partner of the men’s tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008

• Agencies

  Mail Stream: February23

  Workbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look.

• The Color of a Mobile Message

  Media Quiz 1990: What is black and white and red (read) all over? A newspaper.