Chief Marketer Staff, Author at Chief Marketer

Valassis Promotes Rivers to EVP of Sales and Marketing

Valassis has promoted MaryAnn Rivers to executive vice president of sales and marketing. Rivers has been with Valassis since 1988, most recently as executive

Agencies

Humane Society Begins NYT DR Campaign

The Humane Society of the United States (HSUS) has started a direct response advertising effort to raise $1 million annually over three years to stop

Agencies

CORRECTION

The wrong photograph ran with an item that reported David Florence’s appointment as president/COO of Draft Inc. (Direct Timeline, June). The individual

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Rising Sum

Asian Americans have one of the highest levels of education of any demographic in the United States and the highest median level of household income on

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How to Work With a Recruiter

Sarah could see she had impressed the headhunter. He liked what she told him about her experience. He was interested in sending her profile to the company

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A Numbers Game

could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

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Seen and Heard at Star Power

Hollywood marketers gathered at The PMA’s annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO’s

Brands at the Crossroads

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

Agencies

The Segmentation of Shelby Lynne

Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children

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Insert Marketing Tips

A publishing executive warned direct marketers last month that it takes work to make package inserts and statement stuffers pay out. Michael Feldstein,