Chief Marketer Staff
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List and Database News
Holabird Sports Equipment Leon Henry Inc. is offering the Holabird Sports Equipment catalog list and package insert program. The list includes the names
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Comcast to Sell Its Stake in QVC to Liberty Media
Comcast has agreed to sell its stake in QVC, Inc for approximately $7.9 billion to Liberty Media Corporation. The transaction, a combination of cash and
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Millions Register on FTC’s Do-Not-Call Registry
More than 12.5 million telephone numbers have been registered on the Federal Trade Commission’s national Do-Not-Call Registry since the program became
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E-Trade Looks For New Agency to Strengthen Brand
E-Trade Group Inc. has begun searching for a new ad agency to handle the creative on its national account. Pam Kramer, chief marketing officer, said in
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United Airlines Serves Tennis Promotion
United Airlines is offering consumers the chance to play tennis with six-time US Open champion Chris Evert during the 2003 US Open championship in September.
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Spammers Settle FTC Scam Charges
A convicted scam artist has agreed to pay $200,000 in consumer redress to settle Federal Trade Commission charges that he and other defendants bilked
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List & Database News
ActiveWeb Developer Newsletter Worldata has been named manager of the ActiveWeb Developer newsletter subscriber list. The file includes the postal addresses
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Sir Speedy To Run $15 Million-Plus DR Effort
Sir Speedy Inc., a franchiser of retail printing and document management services outlets, will launch a multi-media direct marketing and advertising
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Orr Exits Interpublic Amid SEC Probe
Sean F. Orr, is resigning as CFO of the Interpublic Group, parent company of advertising agencies Draft Worldwide, FCB Direct and others at the end of
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Consumer Demand Leads Self-Checkout Growth: Report
Global growth of self-checkout technology in retail stores is being fueled in large part by consumer demand, said . a study conducted for cash register