Chief Marketer Staff

• Lillian Vernon Acquisition Complete

  The acquisition of Lillian Vernon Corporation by a private equity fund managed by Ripplewood Holdings L.L.C. was completed July 2. The merger transaction

• Toyota Sienna Teams with Regal Cinema

  Toyota Sienna has teamed with Regal CineMedia for Regal’s 12th annual Free Family Film Festival. This marks the first time Regal has teamed with a national

• PMA Names Committee and Board Members

  The Promotion Marketing Association, Inc. has named Mickey Jardon as its CEO and chairman of the board for the one-year term effective July 1. Jardon

• DBB Named Sole Agency for Phillips

  Royal Philips Electronics has appointed DDB Worldwide as its sole global advertising agency. Phillips consolidated its agency relationships around DDB

• Coors Silver Bullet Celebrates Silver Anniversary

  Coors Light is celebrating the 25th anniversary of its Silver Bullet with a P-O-P campaign and concert sponsorship paying tribute to 25 years of Hip Hop.

• E-Trade Looks For New Agency to Strengthen Brand

  E-Trade Group Inc. has begun searching for a new ad agency to handle the creative on its national account. Pam Kramer, chief marketing officer, said in

• List and Database News

  Holabird Sports Equipment Leon Henry Inc. is offering the Holabird Sports Equipment catalog list and package insert program. The list includes the names

• Millions Register on FTC’s Do-Not-Call Registry

  More than 12.5 million telephone numbers have been registered on the Federal Trade Commission’s national Do-Not-Call Registry since the program became

• Comcast to Sell Its Stake in QVC to Liberty Media

  Comcast has agreed to sell its stake in QVC, Inc for approximately $7.9 billion to Liberty Media Corporation. The transaction, a combination of cash and

• Agencies

  Universal Saddles Up with Seabiscuit

  Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success