Chief Marketer Staff, Author at Chief Marketer

Make Sure Your Customers Find You Online

By now most of us have drawn the same conclusion: advertising has changed. In fact, branding has changed. Those who still rely primarily on traditional advertising and branding practices may be holding on to a dying format—and they may not be reaping a fair return on their investment.

Chemical Firm FMC Names Kaspar Director Of Marketing

John Kasper has joined FMC Corp. as director of marketing.

Chris Moloney Joins Experian’s ConsumerInfo.com

ConsumerInfo.com, Inc. has appointed Chris X. Moloney as senior VP and CMO for the U.S. Consumer Direct business unit of Experian.

Agencies

Margins A Concern At Cabela’s

Score one for direct marketing – sort of. While in both fourth-quarter 2009, as well as the full year, Cabela’s DM activity threw off a higher margin than its retail counterpart, DM’s operating income as a percentage of sales slipped in both periods. More, along with The Eavesdropper’s Take, follows.

New World Color Press Shareholder Plan May Stave Off Hostile Bids

World Color Press Inc. has enacted a new

Agencies

Mail Groups Can Live With Delivery Cutback

Given the dire state of U.S. Postal Service finances and the possibility of insolvency, mailer groups were open to the idea of eliminating Saturday mail delivery if it could truly cut expenses.

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Going Mobile: Tips for Launching a Mobile Marketing Program

Putting together a mobile marketing campaign differs from implementing a traditional e-mail marketing campaign in several significant ways. Because of these differences, you need to take several additional steps and measures when developing a mobile component to your e-mail marketing efforts.

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