Chief Marketer Staff, Author at Chief Marketer

Boubelik and Madden Return to Carlson Marketing

Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing

Agencies

IRF Names Van Dyke President

The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation

Agencies

P&I Postscripts

BEST WESTERN INTERNATIONAL: has begun a program called, “Status Match, No Catch” that allows its reward members to match their elite status to that of any other hotel loyalty program

Agencies

Charming Shoppes Unveils Single Checkout Site For Multiple Brands

Charming Shoppes, Inc. has debuted an e-commerce site which allows consumers to browse through, and make purchases from, four sub-brands under its corporate umbrella.

Euro RSCG Names Strategic Staff

Euro RSCG Worldwide PR, North America, has appointed Matt Donovan chief strategic officer and Karina Meckel director of strategic planning.

American Red Cross Coagulates Blood Donor Sites

From many, one: Up until last year, regional units for American Red Cross Blood Services (ARCBS) maintained 30 separate Web sites, creating a confusing landscape for potential donors. Information on where or how to donate blood was placed haphazardly, with essential information sometimes difficult to find.

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