Chief Marketer Staff

• Income, Revenue Up from MSC Industrial Direct

  MSC Industrial Direct Co. Inc. reported third-quarter net income of $13.2 million, up from $11.1 million a year ago. The Melville, NY-based maintenance,

• Postal Commission Meet Could Set Stage for Final Report

  Mailing industry groups anticipate that the meeting on Wed. July 16 of the President’s Commission on the U.S. Postal Service will give them a good idea

• Agencies

  Loews Cineplex Kicks off Centennial Early

  Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their

• Short Cuts

  Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship

• Pitney Bowes, Madison Direct Create Shared Mail Program for Small Businesses

  Madison Direct Marketing Ltd. and Pitney Bowes are joining to offer a multi-insert envelope program that will target executives at firms with fewer than

• Sales, Consumer Volume Slip for Catalog and Online Merchants: Abacus

  Consumer catalog and online spending dipped from $19.3 billion in 2001 to $19 billion in 2002, according to the spring 2003 trend report on catalog activity

• List and Database News

  Beatlefest Catalog and Ticket Buyers There are 135,000 buyers on this file. They have purchased tickets to the national Beatlefest celebrations since

• Agencies

  Dr Pepper/Seven Up Dangles $70,000 Grand Prize

  Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp

• Illinois Sets Rules for Unsolicited E-Mail

  E-mail marketers face new restrictions when targeting consumers based in Illinois: According to a new law, all e-mail must contain a toll-free telephone

• Nike Buys Converse for $305 Million; Pitchman Denies Allegations

  Nike announced last week that it has agreed to buy legendary basketball shoemaker Converse for $305 million. Formerly the dominant force in the basketball