Chief Marketer Staff

• Sears Sells Credit and Financial Products Business to Citigroup for $32 Billion

  Sears, Roebuck and Co. has reached an agreement to sell its Credit and Financial Products business to Citigroup for $32 billion. The boards of directors

• Jim Mack, Chairman of Frankel, Resigns

  Jim Mack, the chairman of Frankel, a promotion marketing agency in the Publicis Groupe agency network, plans to resign Aug. 29 to pursue a life-long passion

• Agencies

  Dr Pepper/Seven Up Dangles $70,000 Grand Prize

  Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp

• List and Database News

  Beatlefest Catalog and Ticket Buyers There are 135,000 buyers on this file. They have purchased tickets to the national Beatlefest celebrations since

• Pitney Bowes, Madison Direct Create Shared Mail Program for Small Businesses

  Madison Direct Marketing Ltd. and Pitney Bowes are joining to offer a multi-insert envelope program that will target executives at firms with fewer than

• Napster Sets the Stage for a Comeback with Daring Kitty

  It’s a good thing cats have nine lives, because the Napster Kitty now only has eight and is likely to lose several more if the first episode in an animated

• Sales, Consumer Volume Slip for Catalog and Online Merchants: Abacus

  Consumer catalog and online spending dipped from $19.3 billion in 2001 to $19 billion in 2002, according to the spring 2003 trend report on catalog activity

• Agencies

  CPGs Cultivate Winning Web Strategies: Study

  Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among

• DoubleClick Introduces Rich Media Product

  DoubleClick Inc., the online advertising company in New York has joined with Macromedia to offer a product that delivers rich media ads. The new product,

• Agencies

  Loews Cineplex Kicks off Centennial Early

  Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their