Chief Marketer Staff

• Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up

  find out what almost 1,000 markets across categories say they’ll be doing to win new customers this year

• Agencies

  Meet the Broker: Terry Hudock

  Today we meet Terry Hudock, the managing
  owner of Sound Beach Marketing Partners, LLC in
  Old Greenwich, CT.

• LogicLab Hires Lazzaro As VP Of Analytics

  LogicLab Inc., has named Michael Lazzaro VP of analytics at LogicLab, a wholly owned subsidiary of Merkle Inc.

• Muscle Flex Rebrands As Bravada International

  Muscle Flex Inc. will be changing its name to Bravada International Ltd.

• Agencies

  DM Leads Strong Quarter, Year For Chico’s FAS

  Same-store sales rose while direct sales leapt for women

• Agencies

  RR Donnelley To Acquire Browne & Co.

  RR Donnelley will acquire Bowne & Co., Inc., a provider of shareholder and marketing communications services.

• Agencies

  Maritz Gains Full Ownership of Amex Incentive Services

  Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.’s minority interest in the division

• Agencies

  Digital Coupons Beat Newspapers in 2009: Coupons.com Research

  The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform

• Agencies

  Promo Products Relatively Strong on Consumer Recall: PPAI Study

  Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly– favor food baskets and MP3 players over magnets and mouse pads

• Agencies

  7 Ways to Make Rebates Work Harder

  On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers