Chief Marketer Staff

• ZenithOptimedia’s Newcast Unit to Give Branded Entertainment a Global Twist

  Branded entertainment—integrating brand marketing into the things that people want to see and do—has taken on a new vigor these days, with a growing marketer interest in tailoring message to fit more neatly

• Agencies

  Tracking IZOD: Goodbye 80’s, Hello Indy

  Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim

• Agencies

  Tips for Marketing Road Trips

  So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by

• News Briefs

  SEATTLE’S BEST COFFEE: is now being offered in about 7,250 Burger King

• Chief Marketer 2011 Mobile Marketing Survey: Many Roads to Mobility

  This year’s survey tracks a multiplicity of ways brands are positioning themselves to be where their mobile prospects are going

• Chief Marketer 2010 Prospecting Survey: General Outlook

  Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year

• Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up

  find out what almost 1,000 markets across categories say they’ll be doing to win new customers this year

• Get Your 2010 Prospecting and Lead Generation Survey Result

  Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year

• FREE: Get Your 2010 Prospecting and Lead Generation Survey Result

  Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year

• Get Your 2010 Prospecting and Lead Generation Survey Result

  Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year