Chief Marketer Staff
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One in Five Online Surfers is a Child: Study
More than 27 million Internet users between the ages of 2 and 17 logged on during September. Twelve million were younger than 11, while 14.9 children
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FTC Gets Thousands of Complaints Against Telemarketers
Complaints against telemarketers appear to be pouring in to the Federal Trade Commission as the number of registrants to its do-not-call list tops 53
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Agencies
Pepsi and Apple Promote Music on 100 Million Bottles
Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March
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Blair Revenue, Income Rises
Blair Corp. generated $124.1 million in sales during its third quarter, up from $117.8 million a year ago. The apparel and home products marketer
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Toyota Scion Gives Breakdancers a Ride to College
Toyota Motor Corp.’s Scion brand is the designated driver for the 2003 Ground Battle College Tour. Scion sponsors the tour and provides its new-model
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Marketing Service Revenue Drop Damps ChoicePoint’s Third Quarter
ChoicePoint Inc. saw its third-quarter revenue rise from $178.8 million to $189.1 million, But its net income dropped from $31.3 million to $29.1 million
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Agencies
Reebok to Sponsor Latin Music Festivals
Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get
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Correction
The Hudson Valley Direct Marketing Association
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List and Database News
Off Road Adventures Magazine The 562,343 active U.S. subscribers and recipients of this controlled circulation publication own trucks, SUVs, and 4 x 4s.
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News Briefs
SHAWN PREZ: opens a guerilla marketing shop Power Moves Promotions & Marketing in New York City, with $1 million in billings from clients including Sean