Chief Marketer Staff
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Online Trade Groups Renounce Unsolicited E-Mail
Three interactive trade associations, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before
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Acxiom Boosts Second-Quarter Revenue to $241 million
Acxiom Corp. generated second-quarter revenue of $241 million
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Can-Spam Bill Passes Senate; Requires Do-Not-Spam Registry
The U.S. Senate voted Wednesday evening to approve the long-awaited Can-Spam Act. The revised bill calls for the creation of a national do-not-spam list.
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Correction
The Hudson Valley Direct Marketing Association
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Consumers Favor Do-Not-Spam Registry: Survey
(Direct Newsline)Sen. Charles Schumer (D-N.Y.) has renewed his offensive against junk e-mail, citing a new survey that says 75% of the nation’s Internet
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FTC Gets Thousands of Complaints Against Telemarketers
Complaints against telemarketers appear to be pouring in to the Federal Trade Commission as the number of registrants to its do-not-call list tops 53
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Blair Revenue, Income Rises
Blair Corp. generated $124.1 million in sales during its third quarter, up from $117.8 million a year ago. The apparel and home products marketer
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Amazon Profitable in Third Quarter
Amazon.com reported net income of $16 million in the third quarter 2003, compared with a third-quarter 2002 loss of $35 million. The company
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Kraft Foods Reports Soft Volume Growth
Kraft Foods’ volume will grow about 1.5% for 2003, down from earlier expectations as third-quarter volume growth was 1% below projections. Kraft Foods
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Doritos and Yahoo Give 500 Free Limo Rides to Football Games
What college student wouldn’t like a free limo ride to or from a big college football game? That was the carrot dangled in a recent Doritos and Yahoo