Chief Marketer Staff

• Summit National to Test DR TV Spot

  Summit National Consolidation Group Inc. will sell market its Superwipe Nail Kit via direct response television, the company announced yesterday. The

• ALC Opens Dallas/Fort Worth Office

  ALC, a data firm based in Princeton, NJ, has opened a Dallas/Fort Worth office. The new location will be run by David Dotson, who was named vice president

• Layoffs Reported at Franklin Mint

  Collectibles DMer Franklin Mint notified 200 employees yesterday that they are about to be downsized as part of a general restructuring. The company plans

• Diageo Under Fire for $40 Million Tax Break

  A firestorm is brewing over the more than $40 million state tax break Diageo will receive as an incentive to move its North American headquarters from

• Letters to the Editor

  : Verily I say unto you, Thou speakest in parables that not all thy

• Hall Dickler Defection Followed Merger Talks

  Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between the firms.

• R.R. Donnelley to Buy Moore Wallace in $2.8 Billion Deal

  Printing firm R.R. Donnelley plans to buy Canadian commercial printer Moore Wallace for $2.8 billion, plus debt, the companies announced. The combined

• Search Engines Asked to Stop Ads for Illegal Prescriptions

  The National Association of Boards of Pharmacy is pressuring online search engines to cease running advertisements from unlicensed drug dealers, CNET

• News Briefs

  LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

• Revlon Re-Ups with Halle Berry

  Revlon has renewed its contract with Academy-Award winning actress Halle Berry to act as a company spokesperson. Berry has been a spokesperson for the