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Chief Marketer Staff

  • Catalog, Internet Growth Mitigates Eckerd Woes for JCPenney

    J.C. Penney Co.

  • American Fire Retardant Plans DR TV Effort

    American Fire Retardant Corp. is about to launch a direct response television campaign for its TreeSafe product. Created by Chief Media, New York, the

  • List and Database News

    Serengeti Serengeti is a gift catalog with products that feature wildlife and the outdoor scenes. There are 112,000 last-12-month buyers in the file.

  • Toshiba Inks Deal with NY Jets

    Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season. In addition to guest appearances

  • Short Cuts

    Joe Cupani has joined LLKFB, a direct marketing communication company in New York, as executive vice president and chief creative officer. Cupani had

  • Ranking Democrats Blast USPS on NP Rule

    At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation

  • Diageo Under Fire for $40 Million Tax Break

    A firestorm is brewing over the more than $40 million state tax break Diageo will receive as an incentive to move its North American headquarters from

  • DNC List Unconstitutional Telemarketers Tell Appeals Court

    A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal

  • News Briefs

    LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

  • Revlon Re-Ups with Halle Berry

    Revlon has renewed its contract with Academy-Award winning actress Halle Berry to act as a company spokesperson. Berry has been a spokesperson for the