Chief Marketer Staff

• List and Database News

  Serengeti Serengeti is a gift catalog with products that feature wildlife and the outdoor scenes. There are 112,000 last-12-month buyers in the file.

• List and Database News

  Ethnic College Students MKTG Services is offering three ethnic college student files: African American (56,796 names); Asian American (28,474); and Hispanic

• Hall Dickler Defection Followed Merger Talks

  (Promo Xtra) Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between

• Eric Faintreny Takes Over as CEO of Brylane

  Eric Faintreny will replace Russell Stravitz as chairman and CEO of Brylane Inc., a New York-based apparel cataloger. Stravitz will step down effective

• Revlon Re-Ups with Halle Berry

  Revlon has renewed its contract with Academy-Award winning actress Halle Berry to act as a company spokesperson. Berry has been a spokesperson for the

• List and Database News

  Wellquest International This 389,000-name file identifies upscale health-conscious buyers who have purchased products for beauty, health and personal

• Short Cuts

  Joe Cupani has joined LLKFB, a direct marketing communication company in New York, as executive vice president and chief creative officer. Cupani had

• R.R. Donnelley to Buy Moore Wallace in $2.8 Billion Deal

  Printing firm R.R. Donnelley plans to buy Canadian commercial printer Moore Wallace for $2.8 billion, plus debt, the companies announced. The combined

• Agencies

  Hallmark Replays Holiday Sweeps

  Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star

• Letters to the Editor

  : Verily I say unto you, Thou speakest in parables that not all thy