Chief Marketer Staff

• How ‘Glad’ Can Limited Tidings Be?

  Anybody who says

• Statlistics Introduces Primedia Small Business Segment

  Statlistics is offering the Primedia Small Business database, consisting of names from over 70 Primedia trade publications. The file includes over 400,000

• Summit National to Test DR TV Spot

  Summit National Consolidation Group Inc. will sell market its Superwipe Nail Kit via direct response television, the company announced yesterday. The

• ALC Opens Dallas/Fort Worth Office

  ALC, a data firm based in Princeton, NJ, has opened a Dallas/Fort Worth office. The new location will be run by David Dotson, who was named vice president

• Catalog, Internet Growth Mitigates Eckerd Woes for JCPenney

  J.C. Penney Co.

• List and Database News

  Ethnic College Students MKTG Services is offering three ethnic college student files: African American (56,796 names); Asian American (28,474); and Hispanic

• American Fire Retardant Plans DR TV Effort

  American Fire Retardant Corp. is about to launch a direct response television campaign for its TreeSafe product. Created by Chief Media, New York, the

• List and Database News

  Serengeti Serengeti is a gift catalog with products that feature wildlife and the outdoor scenes. There are 112,000 last-12-month buyers in the file.

• Hall Dickler Defection Followed Merger Talks

  (Promo Xtra) Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between

• Eric Faintreny Takes Over as CEO of Brylane

  Eric Faintreny will replace Russell Stravitz as chairman and CEO of Brylane Inc., a New York-based apparel cataloger. Stravitz will step down effective