Chief Marketer Staff

• Holiday Shoppers Like Online Contact: Survey

  Consumers are more interested in contacting retailers through online means, according to new study commissioned by software company RightNow Technologies.

• Short Cuts

  “Then and Now” is the theme of the Tempo Awards at the next annual Chicago Association of Direct Marketing DM Days. The Tempo Awards salute creative results

• American Fire Retardant Plans DR TV Effort

  American Fire Retardant Corp. is about to launch a direct response television campaign for its TreeSafe product. Created by Chief Media, New York, the

• DNC List Unconstitutional Telemarketers Tell Appeals Court

  A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal

• List and Database News

  Serengeti Serengeti is a gift catalog with products that feature wildlife and the outdoor scenes. There are 112,000 last-12-month buyers in the file.

• Stock Reclassification Widens Hanover Direct’s Net Loss

  Hanover Direct saw its third quarter net loss widen to $16.6 million from $4.2 million, while its revenue dropped from $106 million to $96.6 million.

• Buying Club Marketer Agrees to Settle FTC Charges

  A bankrupt firm has agreed to settle Federal Trade Commission charges that it deceptively sold buying club memberships to consumers, then billed their

• Statlistics Introduces Primedia Small Business Segment

  Statlistics is offering the Primedia Small Business database, consisting of names from over 70 Primedia trade publications. The file includes over 400,000

• Summit National to Test DR TV Spot

  Summit National Consolidation Group Inc. will sell market its Superwipe Nail Kit via direct response television, the company announced yesterday. The

• Home Depot to Mail First Holiday Catalog

  The Home Depot will mail its first holiday catalog this year. The 68-page