Chief Marketer Staff
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Live From Bigfoot’s E-mail Summit: Spam Concerns
Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service
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DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the
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Agencies
Victoria’s Secret Packs Sting CD
Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion
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Urban Outfitters Income Rises 76%
Urban Outfitters Inc. reported first quarter income of $14.1 million, up 76% from $8 million last year. The cataloger and retailer posted net sales of
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Franklin Mint Finished With Catalogs
(Catalog Age) After considerably expanding its catalog business in recent years, the Franklin Mint is scaling back on its entire operation. On Nov. 12,
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Agencies
TEAM Coalition and NFL Promote Fan Responsibility
TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint
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Woods Resigns as President of Pierce Promotions
Steve Woods, president of Pierce Promotions & Event Management, has resigned his position to pursue other opportunities. Clint Pierce, the CEO and a founder
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Agencies
Pyramid Game Show Delivers Sweeps via Valpak
Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny
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Martin Levine, founder of MarketSource, Dies
Martin D. Levine, 56, founder and CEO of MarketSource Corp., died Oct. 7 at the Medical Center at Princeton, NJ. He fought a two-year battle with brain
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Short Cuts
Online DM and database management firm Traffix Inc. named Mark Gutterman to the company’s board. He replaces Jack Silver. Gutterman is CFO of Starpoint