Chief Marketer Staff
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Martin Levine, founder of MarketSource, Dies
Martin D. Levine, 56, founder and CEO of MarketSource Corp., died Oct. 7 at the Medical Center at Princeton, NJ. He fought a two-year battle with brain
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List and Database News
Atlantic’s Small Business Database These 3,465,812 small businesses have less than 15 employees. The source of the names is compiled files. Selections:
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Agencies
Pyramid Game Show Delivers Sweeps via Valpak
Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny
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News Briefs
SAMSUNG ELECTRONICS AMERICA: will Webcast Bon Jovi’s Nov. 15 concert on its site www.samsungusa.com. The Ridgefield Park, NJ-based electronics marketer
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Coalition Asks McDonald’s to Halt Sesame Street Sponsorships
Sesame Street is under fire for running McDonald’s sponsorship ads that air before and after the show. Critics claim that the new sponsorships push high-calorie
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Tiffany Earnings Fall in Quarter
Tiffany & Co. posted net earnings of $28 million for the third quarter, off 20% from $35.2 million last year. Net sales for the quarter ended Oct. 31
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Live From Bigfoot’s E-mail Summit: Credit Card Customers Worry About E-mail Fraud
E-mail fraud worries 77% of consumers who receive e-mail from their credit card companies, according to a study by e-mail service provider Bigfoot Interactive.
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Agencies
Nivea for Men Targets 2 Million Commuters
Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail
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DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the
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Live From Bigfoot’s E-mail Summit: Spam Concerns
Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service