Chief Marketer Staff
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Dell Reports Income Gain
Dell Inc. reported net income of $677 million for the third quarter, up from $561 million last year. The direct response computer manufacturer/marketer
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Hello Direct VP Joel Stanley Hughes Dies at 58
Joel Stanley Hughes, general manager and senior vice president of Hello Direct, died on Oct. 26 at age 58, Direct Newsline has learned. He is survived
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List and Database News
Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,
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ERA Names Caisson VP of Membership
The Electronic Retailing Association has named Jack Caisson as vice president of membership. He brings 16 years of association management experience from
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Online Ad Spending in South Africa Rises
Online advertising and sponsorship expenditures in South Africa increased by 17% during the third quarter to total more than 20 million rands (about $3
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Urban Outfitters Income Rises 76%
Urban Outfitters Inc. reported first quarter income of $14.1 million, up 76% from $8 million last year. The cataloger and retailer posted net sales of
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Live From Bigfoot’s E-mail Summit: E-Newsletter Advertisers Liable Under California Anti-Spam Bill
Advertisers in e-mail newsletters are liable unless recipients opt in to receive their ads, under the new California anti-spam law. And State Sen. Kevin
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Agencies
Nivea for Men Targets 2 Million Commuters
Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail
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Agencies
McDonald’s Ends Monopoly, Readies for World Children’s Day
McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled
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Agencies
Clifford to Appear on Millions of Wendy’s Kids’ Meals
Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of