Chief Marketer Staff
-
QVC Share Acquisition Boosts Liberty Media’s Income
Liberty Media Corp. reported net income of $41 million for the third quarter, up 86% from $22 million last year. The Englewood, CO firm attributed these
-
Hello Direct VP Joel Stanley Hughes Dies at 58
Joel Stanley Hughes, general manager and senior vice president of Hello Direct, died on Oct. 26 at age 58, Direct Newsline has learned. He is survived
-
List and Database News
Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,
-
Dell Reports Income Gain
Dell Inc. reported net income of $677 million for the third quarter, up from $561 million last year. The direct response computer manufacturer/marketer
-
Agencies
McDonald’s Ends Monopoly, Readies for World Children’s Day
McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled
-
Agencies
Clifford to Appear on Millions of Wendy’s Kids’ Meals
Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of
-
Live From Bigfoot’s E-mail Summit: E-Newsletter Advertisers Liable Under California Anti-Spam Bill
Advertisers in e-mail newsletters are liable unless recipients opt in to receive their ads, under the new California anti-spam law. And State Sen. Kevin
-
DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the
-
Agencies
TEAM Coalition and NFL Promote Fan Responsibility
TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint
-
Woods Resigns as President of Pierce Promotions
Steve Woods, president of Pierce Promotions & Event Management, has resigned his position to pursue other opportunities. Clint Pierce, the CEO and a founder