Chief Marketer Staff

• Consumer Marketers fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• MKGT Services Wants to Change Its Name

  MKTG Services has changed its Nasdaq ticket symbol from MKTG back to MSGI. In addition, the relationship marketing services company said it would seek

• List and Database News

  Virtumundo Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded

• DC Metro May Add Ads

  Washington, DC Metro plans to sell ad space on subway trains and tunnels in an about-face on its long-time clean-station policy. Metro will put ad wraps

• Short Cuts

  Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive

• Acxiom’s Paul M. Williams Dies in Car Crash

  Paul M. Williams, a sales leader at Acxiom Corp., was killed in a car crash Sunday afternoon. Williams was 56. According to published reports, Williams

• Shapiro Opens Shop Dec. 1

  Former Momentum North America CEO Mark Shapiro opens shop Dec. 1 in St. Louis with a handful of staffers and promises of business from auto, entertainment,

• News Briefs

  GREGORIO BENNETT: formed O! Integrated Marketing Agency with partner Aldo Cundari. The shop pitches integrated marketing ideas, dubbed “transitory opportunity”

• Senate to Vote on Spam Bill

  The U.S. Senate was still expected Monday night to vote on a federal anti-spam bill that was passed by the House on Saturday. But at press time, the vote

• Letters to the Editor

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