Chief Marketer Staff

• MKGT Services Wants to Change Its Name

  MKTG Services has changed its Nasdaq ticket symbol from MKTG back to MSGI. In addition, the relationship marketing services company said it would seek

• List and Database News

  Virtumundo Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded

• DC Metro May Add Ads

  Washington, DC Metro plans to sell ad space on subway trains and tunnels in an about-face on its long-time clean-station policy. Metro will put ad wraps

• Shapiro Opens Shop Dec. 1

  Former Momentum North America CEO Mark Shapiro opens shop Dec. 1 in St. Louis with a handful of staffers and promises of business from auto, entertainment,

• News Briefs

  GREGORIO BENNETT: formed O! Integrated Marketing Agency with partner Aldo Cundari. The shop pitches integrated marketing ideas, dubbed “transitory opportunity”

• Short Cuts

  Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive

• Simon Launches Holiday Sweeps

  Simon Property Group is holding a holiday promotion beginning Nov. 28. The campaign, based on the theme “Thank you very much,” will be featured at 156

• 21st Century Wins Exposures File

  21st Century Marketing Inc. has been named manager of the Exposures catalog buyers list, effective Dec. 1. Included on the file are the names of 171,739

• Mail Stream: A Report on Incoming Direct Mail

  Handgun manufacturer Smith & Wesson has launched a new catalog of female-oriented merchandise including bedding and homeware.

• Worldata to Manage PBI Media Magazine

  Worldata will be managing nine PBI Media Magazine subscriber files as of Dec. 1. There are more than 250,000 subscribers’ records in the master file.