Chief Marketer Staff

• Letters to the Editor

  : I will also be sending you an invoice for $5.41 (based on my

• Agencies

  DRTV Ripe for Harry and David

  Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on

• New Landscape in St. Louis

  It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

• Agencies

  Hey, Coach How’m I Doin’?

  It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some

• Agencies

  A Challenge Mailers Shouldn’t Refuse

  There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

• Agencies

  Sites Pony Up for an Optimization Test

  Marketers presented their sites for criticism before an audience at the AdTech conference last month, for tips on better optimizing them. A site called

• Snapple Snafu

  New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

• Agencies

  Baseball’s Brewers Hope CRM Efforts Are On-Base

  When baseball’s Milwaukee Brewers opened a new stadium in 2001, the team drew more than 2.8 million attendees a franchise record. Two losing seasons,

• Agencies

  And a Partridge in a Page Count

  10 catalogers mailing9 brokers counting8 data managers segmenting7 creatives designing6 Webmasters programming5 columnists filling space!4 media buyers

• Agencies

  News briefs/directmag.com

  11/13 COLLECTIBLES DMer FRANKLIN MINT notified 200 employees that they would be downsized as part of a general restructuring. The company plans to develop