Chief Marketer Staff

• THE Idea Makers

  THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

• Agencies

  CORRECTION

  A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for

• Agency Moves

  James Heekin tapped as president and COO of Euro RSCG Worldwide, New York City. Robert Bernard joined New York City-based Alloy, Inc. as CEO of the company’s

• Agencies

  Telemarketing Tales From the Flight Deck

  An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.

• Corrections

  There was a misstatement in a story about Cabela

• Agencies

  Trimming Down

  As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

• Agencies

  letters to the editor

  JUST LEAVE ‘EM ALONE I must be wacky. I honor the do-not-call lists even without the enforcement of the government’s penalties. Why? Because those signing

• Client Side

  Kyle Good named VP-corporate communications of Scholastic, New York City. Also, Scholastic Library Publishing, tapped Valerie MacLeod as VP-national sales.

• Agencies

  The PG-13 Trap

  This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call