Chief Marketer Staff

• Locking Down, Online

  Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications

• O’Currance Teleservices Adds Inbound Call Center

  O’Currance Teleservices has cut the ribbon on a new call center facility. The new location will feature 100 seats, was well as six supervisor stations,

• Letters to the Editor

  : I will also be sending you an invoice for $5.41 (based on my

• Agencies

  Marketing Well to Women Pays Off

  What do women want? It turns out they want some very specific things from online marketers. And since women now comprise 51% of the Internet population,

• Agencies

  People Power

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• Direct Sales Boost JoS. A. Bank Clothiers Fortunes

  JoS. A. Bank Clothiers Inc. reported third quarter net sales of $72 million, compared with $57.9 million a year ago. The Hampstead, MD-based men

• Virtual Yule

  Pour out the eggnog, tote up your wish list and rev up your mouse. This holiday, eBay hopes consumers will log on to the world’s largest Secret Santa

• Agencies

  Beyond Offers and Savings Emotion

  Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured

• Sowerwine Golf Debuts Infomercial

  Sowerwine Golf Solutions LLC, Tiburon, FL, has created a new direct response infomercial for its Inside Approach golf training aid. Inside Approach is

• Agencies

  CORRECTION

  A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for