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Chief Marketer Staff

  • Agencies

    Beyond Offers and Savings Emotion

    Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured

  • Agencies

    CORRECTION

    A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for

  • Agencies

    Park Surveyors

    Nearly 1 million amusement park customers agree: They want Tom Cruise, SpongeBob SquarePants and the occasional free hot dog if they’re going to keep

  • List and Database News

    Archaeology Odyssey The 67,410 active subscribers to this magazine are interested in the history and archaeology of the ancient world. They pay an annual

  • New Landscape in St. Louis

    It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

  • Lake Group Manages TheStreet.com Files

    Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1. There are 1 million opt-in e-mail and

  • Agencies

    Nonprofit Cooperative Postal Rule Takes Effect

    Despite opposition from several ranking Democrats, the U.S. Postal Service’s new nonprofit cooperative mailing rule took effect Nov. 13. Rep. Henry A.

  • Agencies

    Trimming Down

    As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

  • Snapple Snafu

    New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

  • ICOM Expands Vehicle Ownership Files

    ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million