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Chief Marketer Staff

  • List and Database News

    Archaeology Odyssey The 67,410 active subscribers to this magazine are interested in the history and archaeology of the ancient world. They pay an annual

  • Agencies

    Hey, Coach How’m I Doin’?

    It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some

  • Agencies

    CORRECTION

    A recent story about Webinar marketing (Hit ‘Em Where They Work, Oct. 15) misidentified Julie Roth. She is vice president of business development for

  • Agencies

    A Challenge Mailers Shouldn’t Refuse

    There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

  • New Landscape in St. Louis

    It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

  • Agencies

    DIRECT listline

    NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

  • New Products and Services

    Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information.

  • Agencies

    How Glad Can Limited Tidings Be?

    Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the

  • Snapple Snafu

    New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

  • Agencies

    Trading Nothing for Something

    Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t