Chief Marketer Staff
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OfficeMax Shareholders Take Boise Cascade Stock in Acquisition Deal
OfficeMax shareholders elected to receive $1.4 billion in Boise Cascade stock and cash in return for the outstanding shares of OfficeMax. The transaction
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Can Spam Passes Congress, Now on Way to President
The Can Spam Act underwent its final Congressional approval in the House of Representatives on Monday and is now on its way to the White House for the
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NYC Comptroller Asks for Audit of Snapple Deal
The New York City Comptroller is not satisfied with answers about the bid process that led to $166 million in deals between Snapple Beverage Group and
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Complex Orders Increase Online Shopping Cart Abandonment: Study
The good news is that potential customers are no longer abandoning online shopping carts because of technology issues. The bad news is that complex order
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American, Scholastic Promote Classroom Reading
American Airlines and Scholastic will sponsor Scholastic Read For 2004, targeting 8 million consumers in schools and in the air. Scholastic has put kids’
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Agencies
A&E Network Launches Nationwide Campaign
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams
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Insignia Reduces Work Force
In-store marketing company Insignia Systems, Inc. cut its work force Friday by 21, or 17%, in a move to preserve its competitive position. The company
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Nickelodeon Promotes Samantha Maltin
Nickelodeon has promoted Samantha Maltin to VP-business development, promotions. Samantha Maltin In her role, Maltin is responsible for developing on-
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List and Database News
United States Historical Society The 66,646 active members within this file belong to an organization that supports museums, educational facilities, foundations
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NYC Comptroller Asks for Audit of Snapple Deal
The New York City Comptroller is not satisfied with answers about the bid process that led to $166 million in deals between Snapple Beverage Group and