Chief Marketer Staff

• Coremetrics, iCrossing Team Up on Search Engine Service

  Coremetrics, a Web analytics systems developer has teamed up with search engine marketing agency iCrossing to provide search engine optimization and ROI

• List and Database News

  United States Historical Society The 66,646 active members within this file belong to an organization that supports museums, educational facilities, foundations

• Agencies

  A&E Network Launches Nationwide Campaign

  A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

• Insignia Reduces Work Force

  In-store marketing company Insignia Systems, Inc. cut its work force Friday by 21, or 17%, in a move to preserve its competitive position. The company

• Nickelodeon Promotes Samantha Maltin

  Nickelodeon has promoted Samantha Maltin to VP-business development, promotions. Samantha Maltin In her role, Maltin is responsible for developing on-

• NYC Comptroller Asks for Audit of Snapple Deal

  The New York City Comptroller is not satisfied with answers about the bid process that led to $166 million in deals between Snapple Beverage Group and

• American, Scholastic Promote Classroom Reading

  American Airlines and Scholastic will sponsor Scholastic Read For 2004, targeting 8 million consumers in schools and in the air. Scholastic has put kids’

• Live from NCDM: Bloomingdale’s Drops a Dime on its Best Customers

  (Direct Newsline)In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

• Live from NCDM: Bloomingdale’s Drops a Dime on its Best Customers

  (Direct Newsline)—In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

• Complex Orders Increase Online Shopping Cart Abandonment: Study

  The good news is that potential customers are no longer abandoning online shopping carts because of technology issues. The bad news is that complex order