Chief Marketer Staff

• FTC, Students Clash Over Pop-Up Ads

  A student-run ad company is taking on the Federal Trade Commission over pop-up ads. Two University of California-San Diego students are scheduled to appear

• India to Ban Tobacco Ads

  India is preparing to ban tobacco advertising, promotion and events sponsorship. India will be the seventh country to join the World Health Organization’s

• Correction

  In a Dec. 11 Direct Newsline story,

• Short Cuts

  The Make-A-Wish Foundation of Metro New York has tapped Agency.com Ltd to help it launch a new Web site http://metrony.wish.org. The organization helps

• DMA Chief Bob Wientzen to Retire

  Direct Marketing Association president and CEO H. Robert Wientzen will retire next year, the DMA announced this morning. Wientzen, who will be 65 in August,

• Peet’s Coffee Relaunches Web Site

  Peet

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• Mail Stream: A Report on Incoming Direct Mail

  Caswell-Massey pares down its merchandise mix to focus exclusively on men. All traces of the catalog’s typical mixed-gender slant are eliminated, evidenced by the new tagline “Distinctive Products for Men Since 1752.”

• Letters to the Editor

  *Letters to the Editor : What else

• Canada Halts $40 Million Ad-Grant Program

  Canadian Prime Minister Paul Martin halted a federal program that doled out $40 million for ads and sponsorship of cultural and sporting events. That