Chief Marketer Staff

• Short Cuts

  Data firm Acxiom and Accenture (formerly Andersen Consulting) have signed a seven-year agreement under which the two companies will pitch each others

• Serena Williams Signs $55 Million Nike Sponsorship Deal

  Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to

• Holden Demoted at Kraft, Deromedi Takes Helm

  Under pressure from Wall Street to turn around its North American business, Kraft Foods removed Betsy Holden from the position of co-chief and named her

• Raybor Management Sees Third Quarter Revenue Growth

  Raybor Management Inc., Medford, OR, reported third-quarter revenue of $7.4 million, up from $3.9 million in third-quarter 2002. The company’s operating

• McDonald’s Quits Non-Brands Outside U.S., Sells Donatos

  McDonald’s plans to discontinue its development of non-McDonald’s brands outside the U.S. and sell off Donatos Pizzeria, among a number of initiatives

• New York AG and Microsoft Sue Alleged Spammers

  A firm reputed to be one of the largest spammers in the country, has been hit with twin lawsuits by Microsoft Corp. and New York State Attorney General

• Sweater Firm That Sold to Delia’s Settles Labor Case

  Danmar Finishing, a Brooklyn sweater factory, will pay $410,000 to settle charges by the U.S. Dept. of Labor, according to Newsday. The firm received

• Transcontinental Acquires Direct Marketing Firm CC3

  Transcontinental Inc., a commercial printer based in Toronto, has acquired CC3, a direct marketing services firm that has offices in Pennsylvania, California

• Acxiom Hacker Pleads Guilty

  Daniel J. Baas, who broke into an Acxiom Corp. File Transfer Protocol server during the July 27 weekend, has entered a guilty plea in U.S. District Court,

• Coupon Problems Lead to Checkout Rage

  A woman buying groceries at a Pennsylvania grocery store earlier this month slowed down the checkout line with coupon problems, which ended in a scuffle