Chief Marketer Staff
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Raybor Management Sees Third Quarter Revenue Growth
Raybor Management Inc., Medford, OR, reported third-quarter revenue of $7.4 million, up from $3.9 million in third-quarter 2002. The company’s operating
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Astro Boy Relaunch Gets QSR, Pop-Ice Tie-ins
CKE Restaurants and Jel-Sert Co. will run promos tied to Astro Boy, premiering in February 2004 on Kids’ WB. Sony Pictures Television revives the Japanese
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President Signs First National Anti-Spam Act
President Bush Tuesday signed legislation to stem the deluge of unsolicited e-mail pitches. The measure establishes the first national standards for commercial
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President Signs First National Anti-Spam Act
President Bush Tuesday signed legislation to stem the deluge of unsolicited e-mail pitches. The measure establishes the first national standards for commercial
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Nickelodeon Launches Tween Lifestyle Brand at Kohl’s
Nickelodeon Consumer Products plans to introduce a lifestyle brand for tween girls exclusively at Kohl’s Department Stores next July. The brand, everGirl,
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Agencies
Serena Williams Signs $55 Million Nike Sponsorship Deal
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
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News Briefs
THE FEDERAL TRADE COMMISSION: in a response to a request for public comment by the U.S. Food and Drug Administration, filed a comment Monday regarding
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Acxiom Hacker Pleads Guilty
Daniel J. Baas, who broke into an Acxiom Corp. File Transfer Protocol server during the July 27 weekend, has entered a guilty plea in U.S. District Court,
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Serena Williams Signs $55 Million Nike Sponsorship Deal
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
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Agencies
Coke Debuts Mall Lounges
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area